What does your brand stand for? value most? and believe in as a company? All three of these things create brand equity. Core values convey what you believe in as a brand. It is a powerful concept that articulates what you stand for.
Have you ever read about Apple’s core values? Do your business a favor and look up the “Think Different Campaign”, which served as Apple’s advertising slogan up until 2002. One of the most successful campaigns in the history of advertising! But why did this campaign actually work? By 1996, after Steve Job’s return, Apple’s reputation had all but tarnished and Job’s knew he had to work fast to rejuvenate Apple’s image. With the first rule of the campaign being no products allowed in the ads, they were on to something. That ‘something’ was their connection to people… their ability to level with people and truly understand their reality. To show people who their heroes are, what they want to be when they grow up and to become a legacy in their own right, all with the help of their products!
Today, more than ever, people want to be taken by the hand and shown how to be valuable, useful, relatable… understood! To know that they are taken care of and to know that their decisions in life are made just a little bit easier with the help your brand. More than ever, people just need to know that they are being leveled with and getting the utmost service, care and consideration when it comes to their livelihood… whatever that may be. How good does it feel to know that your brand can deliver that promise? To know without a doubt that your brand is recognized and reliable!
The bottom line? As the great Steve Jobs once said “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
So what are your brand’s core values? Let us help your company instill those values and become a trusted, recognized and successful brand! Contact us today for a personalized game plan for making your business a booming success!