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The Core Values of Building a Brand

The Core Values of Building a Brand

What does your brand stand for? value most? and believe in as a company?  All three of these things create brand equity.  Core values convey what you believe in as a brand.  It is a powerful concept that articulates what you stand for. Have you ever read about Apple’s...
4 Reasons Why Branding is Crucial to your Business

4 Reasons Why Branding is Crucial to your Business

Branding your product plays a critical role in modern competitive businesses. Logos, brochures, packaging, branding, signage, magazines, websites, etc. are all shining examples of the use of branding and marketing for your business and personal endeavors.  Branding is...